Kyle Hoops

Special Advisor

Kyle Hoops transitioned to special advisor to the chief operating officer in May 2026.

In this role, Hoops has oversight of Human and Organizational Performance, as well as providing guidance on future generation projects and the transition of the Very Large Customer (VLC) tariff for Power Generation.

In his previous role as senior vice president — power generation, Hoops had responsibility for power generation for We Energies and Wisconsin Public Service (WPS), overseeing the companies’ combined generation fleet, which included coal, natural gas, biomass, wind, solar and hydroelectric assets. He also oversaw the fleet’s support groups, including engineering, planning, training and safety, and was responsible for We Energies’ district energy business in downtown Milwaukee.

Hoops joined WPS in 1984 as a nuclear compliance engineer at Kewaunee Nuclear Plant, and later served as engineering supervisor, engineering superintendent and plant manager until the transfer of plant operations to Nuclear Management Company (NMC) in 2001.

While at NMC, Hoops continued to serve as plant manager for Kewaunee and later as site director through the sale of the plant to Dominion in 2005.

Hoops returned to WPS in 2006 as assistant plant manager at Pulliam. He later served as general manager — north district at Peoples Gas, general manager — resource planning and strategy in Power Generation, director — power generation and most recently as senior vice president — power generation.

Hoops holds a Bachelor of Science in electrical engineering from South Dakota School of Mines and Technology, where he was named Outstanding Young Graduate. He also is a recipient of the South Dakota Governor’s Award for Valor.

Hoops is a member of the Institute of Electrical and Electronic Engineers and serves on the board of directors of Children’s Museum of Green Bay.